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Author: wwickey

An Album A Day (Year 2)

Last March, I began listening to a different album every day. Here are a few thoughts on the exercise and along with my favorite albums from year two.


When I discussed with people that I was listening to a new album a day, the most common question was, not ‘why’ but rather ‘how do you pick them?’ Most everyone seemed to readily see value in the exercise, though I don't know if everyone would agree on what actually makes something like this worthwhile.

Here's how I chose albums to listen to.

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Should You Use Medium As Your Business Blog Platform?

Marketers, are you wondering whether you should publish your company blog as a Medium publication?

Medium has had its moments as a content platform for business and brands. It was greeted by marketers with skepticism, praised, over-praised, lambasted, and finally “abandoned”. Six years after launch, Medium has settled in as a mature product that can be evaluated more objectively, outside of the initial hype cycle. Medium has its pros and its cons as a blog platform for business.

As Director of Product Marketing and Growth at Crowdbotics, I chose to adopt a Medium-first blog strategy for our company blog because of Medium’s benefits in content distribution and post engagement — as well as a few other factors I’ll go into below.

If you see similarities in your business model, audience, or brand, Medium might be the right blog platform for your business.

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