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Should You Use Medium As Your Business Blog Platform?

Marketers, are you wondering whether you should publish your company blog as a Medium publication?

Medium has had its moments as a content platform for business and brands. It was greeted by marketers with skepticism, praised, over-praised, lambasted, and finally “abandoned”. Six years after launch, Medium has settled in as a mature product that can be evaluated more objectively, outside of the initial hype cycle. Medium has its pros and its cons as a blog platform for business.

As Director of Product Marketing and Growth at Crowdbotics, I chose to adopt a Medium-first blog strategy for our company blog because of Medium’s benefits in content distribution and post engagement — as well as a few other factors I’ll go into below.

If you see similarities in your business model, audience, or brand, Medium might be the right blog platform for your business.

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