Home » Posts

Category: Posts

This Twitter Bot Was Trained to Tell Jokes With A TensorFlow Recurrent Neural Network – It Turned Racist, So It Had to Die

Content Warning: Some NSFW bot language

I recently trained a Twitter bot with a recurrent neural network (RNN) to tell question-answer jokes. Once in a blue moon, it would say something amusing. But most of the time -- a startlingly high percentage of the time -- it would say something bizarre and offensive. So, I had to kill it.

Read more

The No.1 Reason Why Paid Ads Fail: Example Campaign Metrics

Content Warning: Speculative funnel metrics

Moz’s whiteboard video, “Why Paid Ads Fail”, concludes that most paid ads fail because brands are not known to their audience.

There's no trust, no recognition, and so the cost per click remains high and rising.

I see this dynamic play out at companies of all sizes, all the time, so here are some example campaign metrics to illustrate Rand Fishkin’s point in the 'Why Paid Ads Fail' episode of Whiteboard Friday.

Read more