DALL·E and Midjourney are AI systems that can create realistic images from description in natural language. DALL·E 2 Was released in August of 2022. Midjourney V5 was released in March 2023. This post compares the output of two systems based on an earlier use case.
U.S. Army (1917)
Prompt: An army recruiting poster depicting Uncle Sam pointing at you with the caption “I want YOU for the U.S. Army”
DALL-E 2:
Midjourney v5:
Coca-Cola (1931)
Prompt: A nostalgic painting of Santa Claus toasting a small glass of Coca-Cola
DALL-E 2
Midjourney v5
War Production Co-ordinating Committee (1942)
Prompt: A wartime poster of a working woman in a mechanic’s suit flexing her bicep with the caption “We can do it!”
DALL-E 2
Midjourney v5
Marlboro (1955)
Prompt: A black and white newspaper ad of a satisfied cowboy smoking a Marlboro cigarette.
DALL-E 2
Midjourney v5
Rolls Royce (1959)
Prompt: A magazine advertisement that says, “At 60 miles an hour, the loudest noise in this new Rolls Royce comes from the electric clock.”
DALL-E 2
Midjourney v5
Volkswagen (1960)
Prompt: A small Volkswagon beetle in the corner of an otherwise blank canvas with the text “Think small” at the bottom
DALL-E 2
Midjourney v5
Sony (1968)
Prompt: An advertisement depicting a couple in bed turned to watch their own personal televisions.
DALL-E 2
Midjourney v5
Coca-Cola (1970)
Prompt: A refreshing glass bottle of Coca-cola being poured into a frosty pint glass.
DALL-E 2
Midjourney v5
Burger King (1976)
Prompt: A print ad depicting a happy African-American family enjoying a surprise Whopper meal from Burger King
DALL-E 2
Midjourney v5
Absolut (1981)
Prompt: A bottle of Absolut vodka beneath a halo.
DALL-E 2
Midjourney v5
Budweiser (1983)
Prompt: Three women laying on a Budweiser beach towel wearing Budweiser bathing suits.
DALL-E 2
Midjourney v5
Pepsi (1990)
Prompt: A grid of 4 Pepsi cans being opened, each with a unique pop art design
DALL-E 2
Midjourney v5
California Milk Processor Board (1996)
Prompt: A photo of a famous baseball player wearing a milk mustache posing with his bat over his shoulder
DALL-E 2
Midjourney v5
Dos Equis (2006)
Prompt: A suave older man in a suit posing next to a green bottle of beer.
DALL-E 2
Midjourney v5
McDonalds (2009)
Prompt: French fries arranged in the shape of a wifi signal on a red background
DALL-E 2
Midjourney v5
Lifebuoy (2009)
Prompt: A pug in the shape of a loaf of bread.
DALL-E 2
Midjourney v5
This post Midjourney V5 vs. DALL-E 2 | Famous Ads Re-Imagined originally appeared on williamwickey.com.