DALL·E and Midjourney are AI systems that can create realistic images from description in natural language. DALL·E 2 Was released in August of 2022. Midjourney V5 was released in March 2023. This post compares the output of two systems based on an earlier use case.
DALL·E 2 is an AI system that can create realistic images from a description in natural language.
DALL-E 2 Prompt: An army recruiting poster depicting Uncle Sam pointing at you with the caption “I want YOU for the U.S. Army”
DALL-E 2 Prompt: A nostalgic painting of Santa Claus toasting a small glass of Coca-Cola
DALL-E 2 Prompt: A wartime poster of a working woman in a mechanic’s suit flexing her bicep with the caption “We can do it!”
DALL-E 2 Prompt: A black and white newspaper ad of a satisfied cowboy smoking a Marlboro cigarette.
DALL-E 2 Prompt: A magazine advertisement that says, “At 60 miles an hour, the loudest noise in this new Rolls Royce comes from the electric clock.”
DALL-E 2 Prompt: A small Volkswagon beetle in the corner of an otherwise blank canvas with the text “Think small” at the bottom
DALL-E 2 Prompt: An advertisement depicting a couple in bed turned to watch their own personal televisions.
DALL-E 2 Prompt: A refreshing glass bottle of Coca-cola being poured into a frosty pint glass.
DALL-E 2 Prompt: A print ad depicting a happy African-American family enjoying a surprise Whopper meal from Burger King
DALL-E 2 Prompt: A bottle of Absolut vodka beneath a halo.
DALL-E 2 Prompt: Three women laying on a Budweiser beach towel wearing Budweiser bathing suits.
DALL-E 2 Prompt: A grid of 4 Pepsi cans being opened, each with a unique pop art design
DALL-E 2 Prompt: A photo of a famous baseball player wearing a milk mustache posing with his bat over his shoulder
DALL-E 2 Prompt: A suave older man in a suit posing next to a green bottle of beer.
DALL-E 2 Prompt: French fries arranged in the shape of a wifi signal on a red background
DALL-E 2 Prompt: A pug in the shape of a loaf of bread.
Content Warning: Speculative funnel metrics
Moz’s whiteboard video, “Why Paid Ads Fail”, concludes that most paid ads fail because brands are not known to their audience.
There's no trust, no recognition, and so the cost per click remains high and rising.
I see this dynamic play out at companies of all sizes, all the time, so here are some example campaign metrics to illustrate Rand Fishkin’s point in the 'Why Paid Ads Fail' episode of Whiteboard Friday.