Marketers, are you wondering whether you should publish your company blog as a Medium publication?
Medium has had its moments as a content platform for business and brands. It was greeted by marketers with skepticism, praised, over-praised, lambasted, and finally “abandoned”. Six years after launch, Medium has settled in as a mature product that can be evaluated more objectively, outside of the initial hype cycle. Medium has its pros and its cons as a blog platform for business.
As Director of Product Marketing and Growth at Crowdbotics, I chose to adopt a Medium-first blog strategy for our company blog because of Medium’s benefits in content distribution and post engagement — as well as a few other factors I’ll go into below.
If you see similarities in your business model, audience, or brand, Medium might be the right blog platform for your business.